Avner Levin studies privacy and the protection of personal information. He explores whether there is a core, sociological or psychological, meaning of privacy that human beings attempt to preserve across interactions, such as at work, online, with businesses or with the state; whether different societies and jurisdictions, such as Canada, the United States and Europe, value the protection of privacy differently; and the manner in which emerging technologies and commercial activities, such as social media, artificial intelligence and blockchain, challenge the protection of personal information. Levin researches whether the law reflects societal norms with respect to the regulation of technology in order to protect privacy, and what combination of regulatory tools offers the optimal protection for individual members of society.