Alexandra Mogyoros’ research centres on the intersection of law and technology. She is curious about the architecture of the legal regimes that regulate technology. A core theme that underscores her work is how we regulate private actors and private spaces in the public interest. A significant focus of her research interrogates questions that arise in intellectual property law. In particular, her work in trademark law challenges contemporary conceptions of marketplace transparency and develops a legal framework that regulates marketplace symbols and logos in the public interest. In this vein, she is also examining the role of brands in society and in online spaces. Her work considers the expressive nature of trademarks as integral aspects of political discussions, and the tension between the private property regime of trademark law and the decentralized nature of current political social movements. Another major component of her research examines how we regulate Big Tech, particularly online platforms, with a focus on the issues that arise in the areas of privacy, surveillance, and misinformation.